{
  "Meta": {
    "title": "Kairas | Web design studio for UK brands",
    "description": "Kairas is a web design firm crafting refined websites, brand systems, and digital products for UK teams."
  },
  "Home": {
    "nav": {
      "studio": "Studio",
      "services": "Services",
      "work": "Work",
      "notes": "Notes",
      "contact": "hello@kairas.io"
    },
    "localeSwitcher": {
      "label": "Country",
      "options": {
        "en-ie": "Ireland",
        "en-gb": "United Kingdom",
        "en-us": "United States"
      }
    },
    "hero": {
      "kicker": "Web design firm for UK brands",
      "siteUrl": "kairas.io",
      "words": ["Websites", "with quiet", "force."],
      "interfaceLabel": "Selected interface",
      "brandLabel": "Brand system",
      "interfaceCopy": "Layouts tuned for calm reading and decisive action.",
      "ticker": ["Strategy", "Design", "Build"],
      "copy": "Kairas designs and builds refined websites for UK founders, studios, and service brands that care about taste, clarity, and commercial performance."
    },
    "marquee": ["Strategy", "Design", "Development", "Systems", "Launch"],
    "studio": {
      "eyebrow": "About us",
      "title": "We shape digital homes for UK brands that need to feel exact, intentional, and easy to trust.",
      "copy": "Our work sits between design studio and front-end craft. We use strong typography, generous pacing, and disciplined systems to make every page feel composed without becoming static."
    },
    "servicesTitle": "Services",
    "services": [
      {
        "number": "01",
        "title": "Brand-led websites",
        "text": "Identity, UX, interface design, and front-end systems for companies that need their site to carry the weight of the brand."
      },
      {
        "number": "02",
        "title": "Editorial product pages",
        "text": "Launch pages, case studies, and content structures that make complex offers feel considered, useful, and easy to move through."
      },
      {
        "number": "03",
        "title": "Design systems",
        "text": "Reusable components, visual rules, and interaction patterns that help teams ship new pages without losing quality."
      }
    ],
    "work": {
      "eyebrow": "Selected work",
      "title": "Places where the brand can breathe.",
      "items": [
        ["Atelier North", "Architecture portfolio", "2026"],
        ["Vellum Labs", "SaaS website", "2025"],
        ["Morrow House", "Hospitality booking", "2025"],
        ["Plainform", "Brand system", "2024"]
      ]
    },
    "process": {
      "title": "Process",
      "steps": [
        {
          "title": "Read",
          "text": "We clarify the offer, audience, proof, and moments where a visitor needs confidence."
        },
        {
          "title": "Compose",
          "text": "We design the system: type, pacing, components, motion notes, and content hierarchy."
        },
        {
          "title": "Ship",
          "text": "We build responsive pages with practical handoff, analytics, and room to grow."
        }
      ]
    },
    "notes": {
      "title": "Notes",
      "eyebrow": "Studio journal",
      "items": [
        ["2026.04.18", "Essay", "Designing quieter conversion paths for premium service brands"],
        ["2026.03.02", "Studio", "Kairas opens a focused website sprint for early-stage teams"],
        ["2026.01.14", "Guide", "What belongs above the fold when the work is the proof"]
      ]
    },
    "footer": {
      "brand": "Kairas",
      "headline": "Build the site your brand has been waiting for.",
      "siteUrl": "kairas.io",
      "email": "hello@kairas.io",
      "services": "Strategy / Design / Development",
      "copyright": "© 2026 Kairas"
    }
  }
}